Movers and Shakers: Russell Simmons, Ne-Yo, Cher Lloyd & Emilio Estefan

Consummate entrepreneur Russell Simmons has just launched Narrative, a digital marketing, entertainment and technology company. But let's be clear, this is not an ad agency and Uncle Rush does not want agencies to view Narrative as a competitor, reports AdvertisingAge. "We're not trying to be agency of record for different brands and clients. We believe we have a level of expertise that's really rooted in creating immersive brand experiences across platforms," said Tricia Clarke-Stone, Simmons' long-time business partner.  You can read more here: http://adage.com/article/agency-news/russell-simmons-venture-digital-marketing/240787/?goback=%2Egde_2350000_member_231003373

Ne-Yo and Cher Lloyd are partnering up with packaged foods giant Unilever and will write and perform an original song together inspired by lyrics submitted on Twitter, Instagram and Facebook around Unilever's new product, Fruttare Fruit Bars. Click on the below link for more information: http://www.billboard.com/biz/articles/news/branding/1556757/exclusive-unilevers-fruttare-teams-with-ne-yo-cher-lloyd-and?goback=%2Egde_2350000_member_231202621

Finally, 19-time Grammy Award winning musician and producer Emilio Estefan (Gloria's husband) is extending and expanding his "Emilio Estefan's Picks" program at Target for another year.  Estefan is also partnering up with Monster Headphones to launch a new Estefan-branded Sound Machine headphones, which will be carried in select Target stores. Check out more here: http://www.billboard.com/biz/articles/news/global/1556754/target-expands-partnership-with-emilio-estefan-releases-new-sound?goback=%2Egde_2350000_member_231265535